The JCM Advertising Guidelines
The JCM only circulates
to healthcare professionals – doctors
and pharmacists (plus the naturopath employed in health
food stores) – therefore advertising does not need
to be pre-approved by the CHC.
The TGA has formally advised that advertising in the JCM
is not required to comply with the Therapeutic Goods Advertising
Code, and does not have to carry any of the mandatory statements.
The advertisements you run in the JCM are not required
1. Be pre-approved.
2. Comply with Part 2 of the Therapeutic Goods Regulation
and the Code.
This means the following
statements are not required in any advertising you prepare
in the JCM –
• Always read
• Use only as directed
• See your healthcare professional if systems persist
All advertising in
the JCM has to comply with all the other relevant codes
as per the
wording included on the
JCM’s advertising booking form –
Warranty and Representations
"The organisation on
behalf of which this form is signed:
(a) warrants and represents that the advertising material
supplied by the organisation is true and accurate, and
that the advertisement complies with all relevant laws
including without limitation, the Therapeutic Goods
Act and Therapeutic Goods
Regulations [Cth], and the Trade Practices Act [Cth].
(b) furthermore warrants
and represents that any claims made for therapeutic goods
in advertising supplied by the
organisation are consistent with the products listed or
registered indications for use. [Ref Therapeutic Goods
Act section 22(5)]."
If you have any queries,
please contact Nicole
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